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Asana pricing starts at $10.99 per user, per month when you pay annually for the Premium plan, or $13.49 per user, per month if you pay monthly. There’s also a $24.99 per user, per month Business plan ($30.49 when billed monthly), an Enterprise tier (custom pricing) intended for larger organizations with IT departments and more stringent needs, plus a limited but free Asana tier for individuals and teams without a software budget. However, note that Asana’s pricing is slightly higher than our other top-rated project management software options, Teamwork (from $5.99/user/month) and monday.com (from $8/user/month).
Asana scores 4.5/5 according to our latest research, with a pricing score of 3.9/5. This means it’s pretty good value for money, but ClickUp scores 4.8/5 overall and was awarded a 4.4/5 for pricing thanks to that low starting price and a superior free plan – in a nutshell, it’s cheaper yet also a better product. Ensure you don’t miss out on the best prices possible by comparing the latest project management software deals.
How Much Does Asana Cost?
Asana provides four options when it comes to cost: Asana Basic (Free), Asana Premium ($10.99/user/month), Asana Business ($24.99/user/month), and Asana Enterprise. Check out the table below to see how they compare at a glance, or scroll down for a granular breakdown.
| Best For | Price (annually) The amount you'll pay per month, when billed annually | Users | Projects/Boards | Storage | Support | Number of automations | ||
|---|---|---|---|---|---|---|---|---|
| TRY FREE  | | | | |||||
| Asana Basic | Asana Premium | Asana Business | Asana Enterprise | |||||
| Freelancers | Mid-size teams | Small teams | Large teams | |||||
| Free | $10.99/user/month | $24.99/user/month | On application | |||||
| 15 | Unlimited | Unlimited | Unlimited | |||||
| Unlimited | Unlimited | Unlimited | Unlimited | |||||
| Unlimited | Unlimited | Unlimited | Unlimited | |||||
|
|
|
| |||||
| N/A | Unlimited (preset automation only) | Unlimited | Unlimited |
Asana Pricing Plan Breakdown
Read on to see how Asana’s pricing plans compare, and to find out which teams they’re best for.
Asana Basic pricing
Asana’s free tier is the absolute basic service the company provides. It supports the ability to make tasks and to view them in a list view, Kanban board view (pictured below), or a calendar. You can also name assignees and due dates, and collaborate with up to 15 other team members.
This is a good solution for individual freelancers or very small teams that don’t require task dependencies and milestones. Asana Basic does have an upper limit of 15 members per team, but at that point, projects will start to get too complicated to go without a timeline or other key features such as task dependencies and milestones.
Who should use Asana Basic? Freelancers or small teams with simple task management needs.
Asana Business pricing
If even more features are required for a larger team, it’s time to look at Asana Business. This tier costs $24.99 per user, per month when billed annually, while for a month-to-month charge, you’re looking at $30.49 per user.
Business is ideal for larger teams that need more coordination than is possible with Asana Premium. Portfolios display all team projects and their current states of progress, while Workload shows the responsibilities of each team member and whether or not they have too many tasks on their plate.
Asana Business also adds forms, proofing, the ability to lock custom fields, and custom and pre-built automation.
Who should use Asana Business? Mid-size teams with advanced project management needs.
Asana Enterprise pricing
As is the industry standard for Enterprise plans, Asana Business has no public pricing. This tier is geared towards large organizations and requires a call to the sales department.
Should your business be suitable for an Enterprise plan, you’ll find features that large organizations need, such as Security Assertion Markup Language (SAML) for managing single sign-on. There is also user provision and de-provisioning, which allows the IT department to decide who can and cannot use the company’s Asana subscription.
Enterprise also supports data export and deletion, custom branding, and priority support. Teams can also block native integrations, so that a company’s Asana projects are not used with unauthorized software or apps.
Asana Enterprise also makes it easier to build automations and integrations and boasts a 99.9% uptime promise.
Who should use Asana Enterprise? Large companies seeking greater security and admin controls.
Which Asana Pricing Plan Should I Choose?
If you’re set on Asana, it’s crucial you choose the best plan for your business specifically.
Basic is the best choice for individuals and freelancers looking to better organize their projects, particularly because not all project management software offers a free plan. Once you start adding complexity, such as large teams working on dependent tasks, it’s time to start looking up the chain.
Most small and mid-sized teams will find that Premium is more than enough. Managers won’t have access to Portfolios, which lets them examine the progress of multiple projects at once, but will be able to use key features for team coordination, such as dependencies and milestones.
The Business tier is for larger companies or organizations that urgently need the Portfolios feature in order to properly track everything. Forms and proofing are also key features that bigger companies will appreciate, while the new Workload feature is an excellent complement to Portfolios.
As the name suggests, Enterprise is for enterprises or any other massive organization that needs greater control over Asana in order to manage its users.
Asana Cost Per User
Like most business software, Asana charges on a per-user (also known as a “per-seat”) basis. While this can sometimes mean a higher cost compared to flat fees, it allows companies to scale their service fairly between smaller teams and larger corporations.
The good news for smaller teams is that Asana has no minimum team count. If you have five members and want the Premium tier, then that’s what you pay for. The only exception to that is the onboarding and training feature, which requires a minimum commitment of 30 members.
To get the best price, however, you have to pay on a yearly basis. Our fictional team of five looking for the Premium tier would pay $659.40 for one year, in one lump sum. If they didn’t want to make that commitment right away, they could pay the month-to-month fee of $13.49 per user, bringing the monthly total to $67.45. This would raise the annual cost to $809.40 – an increase of almost $160 over the annual one-time charge.
Now for the Business Plan. If you’re paying annually for five people, you’ll pay $1499.40, whereas month-by-month you’ll pay $1829.40. There’s no public pricing for the Enterprise plan, so you’ll have to contact Asana’s sales team if you want to know exactly what you’ll pay.
In our opinion, the more costly month-to-month fee is better for teams that need project management short term, or that need more time for testing beyond Asana’s 30-day free trial.
Does Asana Have a Free Plan?
Yes. As we’ve discussed already, Asana has a free plan, called Asana Basic. However, as with most free plans, it’s a pretty limited software solution and won’t be expansive enough for businesses who want useful, granular insights into their project delivery.
Asana’s free plan is markedly more limited than free plans offered Zoho Projects. Zoho Projects has a better range of tools for managing tasks on its free plan than Asana, like a Gantt chart and a task dependency function.
Asana Features
Asana is one of the top choices for project management software, scoring 4.5/5 overall. It offers a good set of features, including the best automation builder we tested, helping it to a 4.3/5 score for workflow creation.
Our researchers gave Asana a strong score of 4.4/5 for task management, because the software gives you multiple ways to view a project’s progress (including Gantt charts, a Kanban board, and a spreadsheet-style view) and lets you switch between each board seamlessly. Asana doesn’t let you build custom fields like monday.com though, so if you’re looking for that extra level of customization it may be best looking elsewhere.
Asana’s modern web design is easy to navigate and understand while having the features you need to manage complex projects, which helped the provider achieve a usability score of 3.9/5. Katie, an SEO Campaigns Executive who uses Asana on a daily basis, told Tech.co that Asana had a positive impact on her organization and workday.
“We’ve got an Individual Tasks project that allows us to see what everyone is working on” Katie explained, “so it’s easy to keep track of the team’s work. Different views for projects are also really helpful – especially using the board view for our campaigns.”
Asana has a raft of data visualization tools (although none are available on the free plan) and even lets you build your own customizable charts measuring any metrics you choose. Due to their versatility and usability, our research team gave Asana’s reporting tools a perfect score of 5/5 – matching our frontrunners ranking ClickUp and monday.com eye to eye.
What's New?
Asana is committed to continually improving its offering too. The project management software has recently expanded its toolkit with the following features:
As of July 2023
- Workflow bundles – This feature lets you standardize processes by applying rules, sections, and task templates across multiple projects at once.
- Goal planning and duplication – These capabilities allow you to create, view, and duplicate collective goals, making it easier for users to track and achieve important objectives.
- Enhanced AI controls – Admins can now switch off or on Asana’s AI features to suit their preferences.
As of June 2023
- Universal workload – Users can now view teammates’ workloads across all tasks and projects with its new universal workload view.
Who Is Asana Best For?
- Busy teams looking to save time – We would recommend Asana for any team wanting to streamline their workflows because the automation builder is easy to use, and is a great way to reduce time spent on manual work.
- Project management beginners – Thanks to its intuitive software and well-equipt support center, Asana was one of the easiest project management tools we tested to get started on, making it great for those new to the software.
- Teams with bigger budgets – Since Asana’s free plan is quite limited and the fact there are cheaper options available – we’d advise looking elsewhere if you’re a team working on a tight budget. Teamwork’s free forever plan has a better range of task management features.
- Remote and hybrid teams – While Asana lacks ClickUp’s online whiteboard tool, the software offers tons of collaboration features like offers things like a project message board, calendar view, and resource management feature, making it easier for remote workers to connect from afar.
- Teams with lots of deliverables – Asana’s Premium and Business plans have a huge range of data display tools, making it a good option if you’re scheduled to deliver a number of data-driven or data-intensive projects. In both of these cases, cheaper programs like Trello don’t quite match up.
Asana Alternatives
We know that Asana isn’t for everyone, and that’s ok! There are tons of other top project management software providers to choose from.
In our last round of testing, we found ClickUp’s pricing plans to be better value for money than Asana’s, and ClickUp (4.8/5) was a better provider than Asana (4.5/5) overall too. ClickUp offers 24/7 live support as well as live chat on all its plans, including its first paid plan, whereas Asana doesn’t provide this on any of its plans. If you want to get started for free, however, Asana will be your best choice because as of July 2023, ClickUp no longer offers a free plan.
monday.com is also a better option than Asana for most use cases. During our review of monday.com, we awarded it a better task management score (4.5/5) than Asana (4.4/5) and found the product to be more usable too (4.1/5 vs 3/9/5). monday has a better set of collaboration features than Asana, such as an online whiteboard, although Asana’s free plan limit of 15 trumps monday.com’s free plan offering, which has a restrictive 2-user limit.
Smartsheet is our easiest-to-use provider by some way – scoring 4.3/5 for usability compared to Asana’s 3.9/5 – and although it doesn’t have a free plan, it was a much more intuitive program. This is somewhat due to the fact it’s all set out in spreadsheet style (but with many more features), so a lot of people find it an easy jump from programs like Excel. But these aren’t the only providers out there – below, you’ll find a table filled with a wide range of Asana alternatives that provide different features, price points, and benefits.
| Price From All prices listed as per user, per month (billed annually) | Free Version | Verdict | |||||||
|---|---|---|---|---|---|---|---|---|---|
| Best for Task Management and Collaboration  | Best Overall  | Best for Spreadsheet fans  |  |  |  |  |  |  |  |
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| | | | | | | | | | |
| Powerful, feature-rich software suitable for teams of all sizes, with an impressive free tier for individuals, and a great value plans for teams. | Incredibly easy to use, great for small businesses and our top-performing providers on test – and there’s a generous free trial period. | A great tool for spreadsheet-natives, which can take your Excel-based task planning to the next level, and there’s a free plan, too. | A very capable yet pricey service with a huge number of useful integrations, plus a free tier option to try. | A great user experience all round, with an easy-to-use automation builder and great budget tracking capabilities. | A solid project management solution with an attractive free tier for small teams and a very affordable premium plan. | A fairly-priced, stripped-down option best for small teams who need a central location for basic task management. | A very basic, relatively limited software that’s a lot simpler than its competitors. | A great value piece of software that’s ideal for tech, software development and engineering teams. | A simple task-list-based project management platform with an acceptable free tier. |
| Try ClickUp | Try monday.com | Try Smartsheet | Try Wrike | Try Teamwork | Try Zoho | Compare Deals | Compare Deals | Compare Deals | Compare Deals |
Verdict: Should You Pay for Asana?
Asana’s first plan starts at $10.99 per user, per month, and although you’ll get a very capable project management software solution with an excellent automation builder and customizable project templates, there are cheaper paid plans out there that are more feature-rich than Asana’s.
ClickUp’s $7 per user, per month Unlimited plan, for example, offers features such as time-tracking, which Asana doesn’t offer on any plans, along with a team instant messenger, online whiteboard, and 24/7 live support, none of which you’ll get on an Asana pricing plan.
As for Asana’s free offering, it’s pretty limited compared to other providers like ClickUp, which give a remarkable amount of features away for free, including Gantt charts, resource management tools, data dashboards, and automation.
If you’d like to find out which project management software plan is the best fit for your business, check out the latest project management software deals.
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