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According to our research, Wix is a better website builder than GoDaddy, offering more features and better customer support in an easy-to-use interface with reasonable prices.
- Wix is best for beginners that plan to scale
- GoDaddy is best for businesses that want a website live as fast as possible
In fact, we found that Wix is the best overall website builder on the market, based on our research and user testing process. Wix wowed us with its brilliant design editing tools, fantastic SEO tools, and its huge app store and feature set — it’s the perfect website builder for beginners thanks to a straightforward interface, but it still has plenty of customization options.
However, GoDaddy has plenty going in its favor – it remains one of the fastest ways to build a website, thanks to its great ADI feature and simple-to-use interface. Plus, GoDaddy is more affordable than Wix, but you don’t get nearly as much functionality for the price.
We’ll go into more detail about Wix and GoDaddy in this guide, and help you pick the right website builder for you. Just below, you’ll find a table to help you compare their key features, but you can also read on for an in-depth breakdown of how the two providers stack up against each other.
Which is Better – Wix or GoDaddy?
| Overall Score All Tech.co research categories, condensed into one score | Ease of Use How simple, intuitive, and flexible is the software? | Paid plan Monthly | Free Plan | Pros | Cons | Features Quality of web builder tools, from SEO to blogging. | Value for Money Price factors including plan costs and feature tiers. | Help and Support Quality of support type and support hours offered. | Customer Score Customer and user testing testimonials. | Try it Today | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
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| 4.8 | 4.1 | |||||||||||
| 4.4 | 4.1 | |||||||||||
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| 4.8 | 3.1 | |||||||||||
| 3.6 | 4.4 | |||||||||||
| 4.9 | 3.2 | |||||||||||
| 4.6 | 4.4 | |||||||||||
| Claim 50% off | Try GoDaddy |
In this guide:
Difference Between Wix and GoDaddy
When you stack up Wix and GoDaddy head-to-head, Wix typically comes out on top. But when you dig a little deeper, you’ll find that each of these website builders has a lot to offer depending on what you’re looking for.
- Wix has a better range of features than GoDaddy
- GoDaddy has a faster ADI than Wix
- Wix has better customer support than GoDaddy
- Wix has better ecommerce features than GoDaddy
- Wix is more versatile than GoDaddy
- GoDaddy is more affordable than Wix
Wix has a Better Range of Features than GoDaddy
Wix has an excellent range of features which can add a lot of functionality to your website. For example, it has built-in tools for appointment bookings, coupons and CRM.
If you can’t find the tools built-in to Wix, it also has an extensive app store. It has apps covering everything from SEO tools to customer reviews and website analytics. This is especially important given that, according to HubSpot, 68% of all clicks go to the first five positions in search results.
GoDaddy, on the other hand, can’t match Wix for the number of apps on offer. And its core feature set lacks some of Wix’s quality as well. Its blogging platform, for example, is overly basic.
One thing GoDaddy does have in its favor, however, is GoDaddy Studio, a feature that was launched in July 2021. Available to all GoDaddy customers at no extra cost, it offers a broad selection of imagery, graphics, and tools to aid with visual content creation. GoDaddy Studio is an excellent feature for small businesses looking to expand their digital marketing horizons; it can help you build branded content and adverts for your social media pages and there’s a useful collection of image-editing tools for users to take full advantage of.
What’s more, Wix’s new SEO settings give users a granular level of control over the process, making the platform more capable than GoDaddy at improving search rankings. This is alongside the platform’s recent Semrush integration, which gives users access to countless keywords to boost the traffic of their site.
However, Wix also has functions allowing users to create graphics and videos for social media, a huge collection of templates to choose from. Advanced users who want high levels of customizations should still go for Wix over GoDaddy, whereas beginners may find joy in GoDaddy’s easy-to-use yet more limited offering.
GoDaddy has a faster ADI than Wix
ADI stands for Artificial Design Intelligence, and is the website builder industry term for computer-assisted website design. You give some information to the website builder about the type of site you want to make, and it builds the bones of your website in minutes.
GoDaddy’s ADI is lightning fast, and it’s effective, too. You simply answer a few key questions about what you’re trying to achieve, and GoDaddy’s ADI creates for you a good-looking website seamlessly. It also fills all the pages of your site with text and images specific to the information you’ve given to the website. This means you can get your site up and running in a matter of minutes with barely any design work needed from your side. GoDaddy does it all for you, and you don’t have to delay the launch of your site due to time constraints.
Wix has Better Help and Support than GoDaddy
GoDaddy and Wix both have 24/7 phone and live chat support, but GoDaddy lacks some of the other support options that have become commonplace in the world of website builders, like community forums and knowledge bases.
On the other hand, Wix offers a comprehensive and easy-to-find knowledge base. These can help you fix issues with your site on your own, which can help make you more competent when using the software.
Wix Has Better Ecommerce Features than GoDaddy
While GoDaddy does give you the ability to create an ecommerce store, Wix’s ecommerce offering is better. It has better product sales options, as well as more payments and checkout options, so you’ll be able to sell more products in different ways, expanding your online store as your business grows.
We also found that Wix had better-looking online store templates, which can make a better impression on customers and facilitate even more sales.
More importantly, Wix is often updating its platform and is typically one of the first website builders to get newer technology. A good example is the Wix Owner app, which since March 2023 allows ecommerce customers enable contactless payments directly on their smartphones. No POS needed, so you can grow your store even faster.
Wix is More Versatile than GoDaddy
GoDaddy’s templates are almost completely focused on either online stores or business websites. Wix, on the other hand, allows for loads of different types of websites.
For example, you could easily use it to run a blog or a portfolio website, as well as an online store or business website. This versatility comes from Wix’s impressive feature set and well-stocked app store, and it allows you to be more flexible with how you want to scale your business.
Wix vs GoDaddy Pricing Comparison
Wix offers a 14-day free trial, as well as four paid-for plans. GoDaddy, on the other hand, offers a one-month free trial and four paid-for plans. Wix’s pricing plans are typically more expensive than GoDaddy’s, but you get more features in return.
| Plan | Price paid annually The price per month you'll pay if you choose to be billed annually | Bandwidth | Storage | Staff accounts | Ecommerce | |
|---|---|---|---|---|---|---|
 | Best for Small Sites | | | | ||
| Free | Light | Core | Business | Business Elite | ||
| 1GB | 3 GB | Unlimited | Unlimited | Unlimited | ||
| 500MB | 2 GB | 50 GB | 100 GB | Unlimited | ||
| 1 | 2 | 5 | 10 | 15 | ||
| | | | | |
GoDaddy’s four pricing plans are a bit cheaper than Wix’s but, when comparing what you get for your money with the two providers, Wix offers a far better deal.
| Plan | Price paid annually The price per month you'll pay if you choose to be billed annually | SEO | Ecommerce | Social media integration | |
|---|---|---|---|---|---|
| | | | | ||
| Basic | Premium | Ecommerce | Commerce Plus | ||
| $9.99/month | $14.99/month | $16.99/month | $29.99/month | ||
| | | | | ||
| | | | | ||
| | | | |
How we test website builders
Our recommendations are based on real-life user testing, plus independent assessments of features and ease of use.
We get users of different expertise levels to try out website builders, and feed back on how they found it to get started with creating a template, making personalized changed, and publishing their own site.
We also rate each website builder we test for features, help & support, and all-important value for money. Out of all of these assessments, Wix came up trumps, and we’d recommend it over GoDaddy. But, before you decide, let’s take a closer look at both in some detail, below:
Wix Summary – the best website builder you can choose
We’ve done the testing and user feedback, and the results are clear. Wix is the best website builder on the market — and it’s streets ahead of GoDaddy’s builder.
While both Wix and GoDaddy allow you to build a website, Wix gives users a greater range of features than GoDaddy. For example, it has powerful search engine optimization (SEO) tools which you can use to help your site appear at the top of search engine results pages — this will help more visitors find your site.
Wix is great for a variety of websites
Wix is also far more versatile than GoDaddy. With Wix, you’ll be able to build almost any type of website — blogs, ecommerce stores, business sites, portfolios and more. This is ideal if, for example, you start building an online store, and then decide to add a blog element to keep in touch with your customers and keep them updated. Plus, with a certification program that teaches participants the necessary skills to create high quality website, dubbed WixEd, you can be sure you’re getting the most out of the platform.
Wix is also better value for money than GoDaddy, offering a wider range of pricing plans, with more features and the ability to pay monthly, rather than annually.
Pros
- Friendly onboarding experience
- Advanced business functionality like AI and CRM
- A top choice for ecommerce solutions
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Cons
- Can't change site design after publishing
- Slower server response time than some competitors
- Starting from $16/month
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- 14-day free trial available
GoDaddy Summary – an incredibly quick, easy way to make a website
GoDaddy is a huge internet services company, offering everything from website hosting to online marketing functions. However, we don’t think its website builder is its finest work.
GoDaddy’s website builder is easy to use — everything is intuitively laid out and jargon-free. However, compared to other website builders, we previously felt that this simplicity restricted the overall website customization. But in March 2023, the GoDaddy has updated its clients and sites dashboards to allow full, drag and drop customization to give you the best picture of your data.
Pros
- Quick, efficient website building
- "SEO Wizard" tool is super useful for beginners
- Plenty of must-have features built-in
Cons
- Limited customization options
- Website design is quite restrictive
- Basic SEO features
- Basic plan: $9.99/month
- Premium plan: $14.99/month
- Premium plan: $16.99/month
- Ecommerce plan: $29.99/month
- 30-day Free Trial
- All plans have 24/7 support
Verdict: Wix is Better Than GoDaddy
We think that Wix is the best website builder on the market, thanks to its wider range of features, better templates and great support options.
GoDaddy can get you online super fast, making it a viable option if you don’t need a ton of extra features. It could be a good choice if you’re looking for a website to accompany a bricks-and-mortar store.
However, we think you’d be better off investing slightly more time in Wix to get a better site.
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