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After putting WordPress vs Webflow head-to-head, our researchers found that WordPress is stronger overall, offering a lower price point, wider selection of templates, and an unbeatable blog functionality. While neither is particularly easy to get started on, WordPress’s interface is slightly more user-friendly, making it a marginally better website builder for beginners.
This isn’t to say WordPress is the best option for everyone. Webflow offers a quality free plan and, if you’re happy to put in the hours, the web builder has fully customizable features and a virtual design assistant. These additions can give users greater control over their creative process, making it better equipped than WordPress for creating bespoke websites.
Ultimately, the best website builder for you will depend on the needs of your business. Read on to learn more about how WordPress and Webflow’s features, ecommerce functionality, and price plans compare. Or, take our 1-minute web builder quiz to receive tailored quotes from these and other top providers.
In This Guide:
- WordPress vs. Webflow – Which Is Better?
- WordPress vs Webfow – Main Takeaways
- Best Value – WordPress
- Best for Features – WordPress
- Best for Ease of Use – Tie
- Best for Help & Support – Webflow
- How Do WordPress & Webflow Compare to Other Web Builders?
- Our Research and Testing into Website Builders
- Verdict: Which Website Builder Is Better?
- WordPress vs WebFlow – FAQs
| Overall Score All Tech.co research categories, condensed into one score | Paid plan Monthly | Free Plan | SEO Best Practice Prompts | Keyword Support | Best for | Business sites | Ecommerce sites | Pros | Cons | Blog analytics | Blog comments | ||
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| Best for a blog or publishing site | Best for experienced web designers | ||||||||||||
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WordPress vs Webfow – Main Takeaways
WordPress and Webflow are both advanced website-building platforms that require some building and design experience to master. WordPress’s expansive blogging and SEO features and generous plugins make it an ideal builder for digital publications, while Webflow’s granular design customization and responsive templates are great for web designers with no coding experience.
Here’s a quick round-up of how WordPress vs Webflow compare side by side:
- Both WordPress and Webflow let you get started for free, but WordPress offers better value overall
- Neither WordPress nor Webflow are super easy to get started with, but Webflow is best for users with no coding experience
- Webflow’s ecommerce service starts from $29 per month, which is a cheaper starting point when compared with WordPress’s $45 per month
- Unlike WordPress, Webflow requires you to use a Site and Workspace plan, which can bump up its price for larger teams
- WordPress offers more template options, with over 30,000 different themes available, compared with Webflow’s 1,000+
- WordPress offers stronger SEO and marketing features than Webflow, such as keyword support and live social media integrations
WordPress Overview
WordPress.com is a content management system (CMS) that’s been designed with the needs of bloggers and publishers in mind. It’s wildly popular as the system currently powers a third of all websites.
WordPress.com acts more like a traditional website builder and blogging platform. It includes managed hosting and doesn’t require tons of technical knowledge to get to grips with. On the contrary, WordPress.org is a free, open-source content management system (CMS) that lets users create and manage their own sites, but doesn’t include domains or web hosting in-house.
Pros
- Brilliant for bloggers
- Easy to set up
- Large and helpful user community
- Super mobile friendly (great for SEO)
Cons
- Not the best choice for ecommerce or business sites
- Slightly inflexible editor
- Plans start from $4/month
- $25/month Business plan has plug-in library access
- $45/month ecommerce plan will let you accept payments in 60+ countries
- Free plan available
- Remove ads with $4/month plan
Who should use WordPress?
- Digital publications and blogs
- Experienced coders and website builders
- Businesses on a budget
Who shouldn’t use WordPress?
- Beginners looking for a low learning curve
- Design-focused businesses
- Users that require reliable help and support
Webflow Overview
Webflow is a website builder that allows users to create high-performing sites from scratch. It’s a powerful builder – especially when it comes to design and customization. However, it’s not as easy to get started with or as user-friendly as Wix and Squarespace.
Pros
- Quick learning curve
- Free plan for designing your website
- Easy collaboration tools for teams
Cons
- Free plan won't let you publish a site
- Price plans can be confusing
- Starts at $12/month
- Ecommerce starts at $29/month
- Free plan available
Who should use Webflow?
- Experienced designers that want full creative control
- Users with no coding experience
- Corporate and creative businesses
Who shouldn’t use Webflow?
- Digital publishers and bloggers
- Web builder beginners with no design experience
- Growing businesses looking to scale
Best Value – WordPress
While both builders both offer reliable free versions, WordPress is a slightly better value than Webflow overall because the average price of its plans is much lower. Not only are WordPress’s web building packages more affordable at $45 per month, its ‘Commerce’ ecommerce plan costs substantially less than Webflow’s mid-tier eccomerce package, Plus ($74 per month), making WordPress better value for online sellers too.
Webflow’s pricing is also notoriously confusing. Unlike with WordPress, businesses using Webflow will need to purchase two separate plans: a Site plan to connect their site to a custom domain, and a Workplace plan to build and manage their site — bumping up its overall price. WordPress won’t be a better deal for every business through, so read on to learn more about each provider’s value.
WordPress pricing
WordPress offers one free plan and four paid plans: Personal ($4 per month), Premium ($8 per month), Business ($25 per month), Commerce ($45 per month), and Enterprise, which offers custom pricing. The website builder has a very low entry price, and its Personal plan gives users a free domain for a year. This is why we think WordPress’s value trumps Webflow.
However, when compared with our top-rated website builders Squarespace and Wix — which both offer quality plans for as little as $16 per month — WordPress’s plans are quite steep. This is why it only receives a value score of 3.2/5 in our research.
Check out how WordPress’s plans compare below:
| Plan | Price paid monthly The price per month you'll pay if you choose to be billed monthly | Domain included | Hosting included | Free SSL certificate | SEO | Ecommerce | Social media integration | ||
|---|---|---|---|---|---|---|---|---|---|
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| Free | Personal | Premium | Business | Commerce | Commerce | ||||
| N/A | $4/month | $8/month | $25/month | $45/month | Custom pricing | ||||
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Webflow pricing
Webflow offers five Site plans to help businesses publish and host their website: Starter (free); Basic ($14 per month); CRM ($23 per month); Business ($39 per month); and Enterprise, which offers custom pricing. If you require more than basic hosting, or would like to host your site elsewhere, the web builder also provides five Workspace plans: Starter (free); Core ($19 per month); Growth ($49 per month); and Enterprise, which has bespoke pricing.
There are also three Webflow pricing plans specifically for online stores: Standard ($29 per month), Plus ($79 per month), and Advanced ($212 per month).
You need a Site and Workspace plan to run a business on Webflow, but both types of plans offer free versions that allow you to test out the features for free. However, you will need to have a paid plan to obtain a custom domain, host multiple content editors, and gain access to exporting code. The average price of Webflow’s packages is higher than the industry standard, which is why we don’t view it as offering strong value.
See how Webflow’s pricing plans compare at a glance below:
| Plan | Price paid annually The price per month you'll pay if you choose to be billed annually | Price paid monthly The price per month you'll pay if you choose to be billed monthly | Bandwidth | Storage | Staff accounts | Abandoned cart recovery | Gift cards | Transaction fees | Ecommerce | Support | |
|---|---|---|---|---|---|---|---|---|---|---|---|
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| Basic | CMS | Business | Enterprise | Ecommerce Standard | Ecommerce Plus | Ecommerce Advanced | |||||
| $14/month | $23/month | $39/month | Custom price | $29/month | $74/month | $212/month | |||||
| $18/month | $29/month | $49/month | Custom price | $42/month | $84/month | $235/month | |||||
| 50 GB | 200 GB | 400 GB | 400+ GB | 200 GB | 400 GB | 400 GB | |||||
| Unlimited, but unique daily visitors are capped at 25,000/mo | Unlimited, but unique daily visitors are capped at 100K/mo | Unlimited, but unique daily visitors are capped at 500K/mo | Unlimited, with custom-built unique daily visitor cap | Unlimited, but unique daily visitors are capped at 100K/mo | Unlimited, but unique daily visitors are capped at 500K/mo | Unlimited, but unique daily visitors are capped at 500K/mo | |||||
| 1 | 3 | 10 | Custom | 3 | 10 | 15 | |||||
| Not an ecommerce plan | Not an ecommerce plan | Not an ecommerce plan | Not an ecommerce plan | With plugin | With plugin | With plugin | |||||
| Not an ecommerce plan | Not an ecommerce plan | Not an ecommerce plan | Not an ecommerce plan | | | | |||||
| N/A | N/A | N/A | N/A | 2% (In addition to Stripe or Paypal fees) | None, but Stripe and Paypal fees still apply | None, but Stripe and Paypal fees still apply | |||||
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| Email, M-F during work hours | Email, M-F during work hours | Email, M-F during work hours | Email, M-F during work hours | Email, M-F during work hours | Email, M-F during work hours | Email, M-F during work hours |
WordPress vs Webflow – Which Has the Best Free Plan?
WordPress’s free plan is slightly more generous than Webflow’s — but there isn’t much in it. Neither free plans offer custom domains, but unlike Webflow Starter, which can only be used by one user to create two unhosted sites, WordPress Free has no page or user limit — making it better suited for smaller teams.
Free plans normally end up costing businesses more in the long run, though. So if you’re interested in boosting your site’s long-term return on investment (RoI) with enhanced SEO features, analytics, and editor access, we’d always recommend opting for paid plans instead.
Best for Features – WordPress
WordPress beats Webflow when it comes to business features, but it’s not a clean sweep.
Design
Webflow’s design features stand head and shoulders above WordPress’s offering. While WordPress has more pre-designed templates (10,000 vs Webflow’s 1,000), Webflow’s themes allow for more customizability and require less coding to master. This gives Webflow users more creative control over their site.
However, Webflow’s Photoshop-style interface can seem overwhelming at first and will take some time to get used to. This means that while Webflow’s design suite is impressive, it has a steeper learning curve than WordPress.
Blogging
Both Webflow and WordPress offer a number of blog-specific features like writer profiles, archive options, and social sharing, while only Webflow offers its own CMS plan.
However, WordPress is a blogging platform first with a powerful publishing toolkit that includes commenting features, blog analytics, and integrations with Google Analytics and WordAds. These capabilities are assets to small and mid-size publishers looking to expand their audience, which gives WordPress the edge over Webflow.
SEO
If you’re looking to improve your site’s search ranking, WordPress has more potential. Webflow automates lots of its SEO processes, like its meta description creation, which is great for designers with little experience in the field. However, it does lack advanced capabilities like targeted keyword support and its own SEO app.
WordPress, on the other hand, offers a ton of enhanced SEO features, including front-page meta descriptions, custom title formals, and search previews. It integrates with Yoast SEO as well, which is a popular WordPress plugin that offers technical SEO guidance and real-time quality analysis, making it much more suited for larger teams with ambitious marketing strategies.
Integrations
Webflow’s strength as a comprehensive solution means the most important features are already included in its packages. However, when compared with WordPress — which boasts thousands of plug-in options for anything from SEO and analytics to ecommerce — Webflow’s integration options are limited and many require troubleshooting.
This shouldn’t be an issue for smaller, design-focused teams, but if you’re looking for a builder that can integrate with multiple different domains, you’d be better off using WordPress.
Ecommerce
Both website builders let businesses sell online: Webflow uses its central platform, and WordPress through its WooCommerce integration. Webflow is a multi-functional ecommerce builder that lets you fully customize the shopping cart experience and checkout process. Its built-in visual designer feature makes it easier to create an eye-catching site than with WooCommerce. However, if you don’t have any web designing experience Webflow’s interface may take some getting used to.
On the other hand, WooCommerce is easier to navigate than Webflow and doesn’t charge transaction fees for payment gateways. However, businesses will need to use an API to unlock lots of advanced ecommerce features, which is why we think Webflow is the better option for online stores.
Best for Ease of Use – Tie
Without beating around the bush, neither WordPress nor Webflow offer a great user experience.
After testing WordPress, we found the platform lacked visual cues and contained a lot of tech jargon, which is why we were only able to give WordPress a score of 3.4/5 for usability. However, once the builder is set up, it’s pretty straightforward to use — especially if you have a little coding experience under your belt.
Similarly, Webflow has a cluttered interface that can be overwhelming for beginners. If you’re familiar with web designing or tools like PhotoShop, you shouldn’t find the learning curve too steep.
Best for Help & Support – Webflow
WordPress’s help and support options are slightly stronger than Webflow’s, but not by much. WordPress.com offers a wide range of online guides, but its 24/7 chatbot is only available to customers on its Premium, Business, or Commerce plans. This is why our research team only scores it a lackluster 2.7/5 for help and support.
Webflow has an online resource library called Webflow University and an email helpline open from 6 am to 6 pm PT, Monday to Friday. Unfortunately though, Webflow lacks a phone and a live chat service, making it less suitable than WordPress for users in need of urgent support.
Truth be said, if reliable support is important to your business, you’d be better off bypassing both of these website builders and opting for a solution like Squarespace instead.
How Do WordPress & Webflow Compare With Other Web Builders?
WordPress and Webflow aren’t the only competent builders out there. According to our research, unless you’re a blogger or experienced coder, Wix will likely be a safer bet than WordPress. The builder boasts much stronger website features (4.9/5 vs 2.5/5), and offers a much simpler start.
Similarly, with excellent UX and an impressive design score of 4.7/5, Squarespace will be a better choice for most creative businesses than Webflow. This isn’t to say Webflow should be overlooked entirely.
Check out our table below to see how WordPress and Webflow compare with their competition:
| Overall Score All Tech.co research categories, condensed into one score | Paid plan Monthly | Number of templates | Pros | Cons | Try it Today | ||||
|---|---|---|---|---|---|---|---|---|---|
| BEST ON TEST  |  |  |  |  |  |  | |  |  |
| 4.8 | 4.8 | 4.2 | 4.1 | 3.7 | 3.6 | 3.4 | 3.4 | 3.3 | 3.1 |
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| $1/month (first 12 months) | ||||||
| Over 800 | 113 | 1,000 | 20 | 56 | 127 | 188 | 290 | 433 | Over 100 |
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We take our impartial research and analysis seriously, so you can have complete confidence that we're giving you the clearest, most useful product recommendations.
After conducting an initial exploration to identify the most relevant, popular, and established tools in the market, we put them through their paces with hands-on testing to see their real strengths and weaknesses. In this case, we put ten website builder products to the test across 251 areas of investigation.
Based on years of market and user needs research, we've established a website builder testing methodology that scores each product in six main categories of investigation and 33 subcategories; this covers everything from customer feedback to design, ease of use, and more.
Our main testing categories for website builders are:
- Website Features: the capabilities and functionalities offered by a website builder, e.g. blog functionality, SEO capability, and marketing capacity.
- Design: the aesthetic appeal and visual layout of a website created using a website builder. It encompasses aspects such as page templates and customizable themes.
- Customer Score: external customer opinion. This is the feedback and ratings given by customers who have used a particular website builder – the market position and reputation a website builder holds.
- Ease of Use: how user-friendly and intuitive a website builder is for people with varying levels of technical expertise.
- Value for Money: the balance between the cost of a website builder and the benefits it provides. It considers factors such as pricing plans, subscription models, and available features.
- Help and Support: the assistance and resources available to users when they encounter issues or need guidance while using a website builder.
When it comes to calculating a product's final score, not all testing areas are weighted evenly, as we know some aspects matter more to our readers than others, which are simply "nice to have." After hundreds of hours, our process is complete, and the results should ensure you can find the best solution for your needs.
At Tech.co, we have a number of full-time in-house researchers, who re-run this testing process regularly, to ensure our results remain reflective of the present day.
Verdict: Which Website Builder Is Better?
All things considered, WordPress is a stronger website builder than Webflow — especially for bloggers and publishers. This is because it offers a superior marketing and SEO toolkit, affordably priced plans, and a wider selection of software integrations. However, Webflow is slightly better suited to online stores, and its advanced design features and customization options make it a better choice for experienced designers looking to exert full creative control over their site.
Neither WordPress nor Webflow impressed us when it came to usability or help and support options. So, if you’re new to website building software, we’d advise using more user-friendly alternatives like Wix and Squarespace. Still undecided? Our free website builder quiz can help you narrow down your search by sending you tailored quotes from leading providers.
If you click on, sign up to a service through, or make a purchase through the links on our site, or use our quotes tool to receive custom pricing for your business needs, we may earn a referral fee from the supplier(s) of the technology you’re interested in. This helps Tech.co to provide free information and reviews, and carries no additional cost to you. Most importantly, it doesn’t affect our editorial impartiality. Ratings and rankings on Tech.co cannot be bought. Our reviews are based on objective research analysis. Rare exceptions to this will be marked clearly as a ‘sponsored’ table column, or explained by a full advertising disclosure on the page, in place of this one. Click to return to top of page